Bitter Brew: The Rise and Fall of Anheuser-Busch and America's Kings of Beer by William KnoedelsederMy rating: 4 of 5 stars
While this is mostly a book about beer, it's really a book about the family behind the brand. Going in, I knew little about the Busch family other than their connection to the brand and St. Louis, so I learned quite a lot about them. This was a deep dive and behind the scenes look at where the family started through the takeover by InBev. It shared where they made smart choices, and it shared a lot about when that definitely wasn't the case. It also explored the relationship dynamics of the family and to say it was complicated was an understatement. This was a well-researched and captivating story of the family behind one of the most well-known brands. The author did a masterful job at blending the story of a business with the story of a family which is so much of what the Busch saga is all about!
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